Role of SEO in Dubai Real Estate Business
According to reports from studies conducted at the end of 2014 and the start of 2015, the real estate sector in Dubai, is going through a gray patch. This scenario comes as a surprise to many as things looked pretty good throughout most of 2014 but during the last few months, a slump in Dubai property growth market was witnessed.
Decline in buyer interest is rising fears of the much-feared property bubble similar to the one that occurred in 2008. Confidence was high, and investors, as well as developers, were very charged up after Dubai won the Expo 2020 bid. The Expo win promised a lot of activity and development in the future, and it seemed like Dubai will be witnessing its most prosperous years after the Real Estate debacle of 2008.
That’s when online search emerges as the potential tool for lead generation. SEO (Search Engine Optimization) as the name suggests it refers to optimizing your real estate website for search engines. SEO for your real estate website will allow you to establish your property listings to be found immediately on numerous search engines like Google, Yahoo, and Bing.
According to National Association of Realtors and Google, 90% of buyers use the Internet when they are searching for a home, and 53% of buyers start their search online. The years 2008 to 2012 has seen the rise of online searches of Real estate related keywords by 253%. With so much opportunity online, real estate companies in Dubai can’t afford to miss out on this new incoming potential leads.
Over 70% people start their research starting with local key phrases, like “Dubai Marina apartment for rent”, or “Palm Jumeirah villa for sale”. So it means that adding local terms on your website gives you more chance to rank for that area property listing. Another good way of content strategy is to write industry news on your blog. By writing, blog gives you more credibility in the eyes of the buyer or seller. Another part of the content strategy is the photos and videos of the property listings. Take full advantage of this medium, as the visitor can right away relate to the property and by doing so your property listing gets more relevance on Google.
Over 90% of the home shoppers are using mobile to search, so it is important for real estate website to be Mobile friendly. The 300% growth on tablet users clearly indicates that getting your website optimized for mobile devices and tablets is a must. With your mobile-friendly website, users can get the complete information about the property, get directions, compare prices and features, find local real estate agent and contact details, and finally, see images and videos about the property.
Apart from enhancing the usability of the website, you need traffic to your website. To achieve this you need to post your website on different relevant websites on the internet and post your links on other websites. These processes are called Off-Page SEO or Link Building. Search engines recognize each link as a vote for your website to rank your website.
Link building is a long-term investment and an on-going process. Just considering just the link building of your website is a tedious process. This is when a professional SEO company like Mapto Media comes in to rescue your Real Estate Business. Our professional team of online marketers are time tested and working across every possible medium of online marketing.