Google Offers a Glimpse to AdWords’ Redesigned Interface

Since its last touch up back in 2008, Google finally announced on Monday March 28th. that it has started a major redesign process in renewing AdWords’ interface into a much easy-to-use product that offers a wide-range of solutions to all business advertisers and marketers.

According to Paul Feng, AdWords Product Management Director, the main reason behind AdWords complete design overhaul is to address and provide an immediate answer to the various issues and demands which have been expressed by many advertisers. Knowing that advertisers are now running ads using different devices, particularly mobile, the company felt the need to keep up with the shifting developments occurring in the past two years and restructure a platform with features that will better help them to successfully meet their needs and objectives. “The goal is to create a flexible platform for the future,” Feng stated.

Jerry Dischler, Vice President of Product Management, AdWords, explained that the developments have been focused on three key areas including making AdWords more about the businesses it serves and less of it as a product; delivering data that users care about and making them available at hand; and, providing simple yet powerful tools that allow users to do more in less time.

In terms of functionality, AdWords remains the same because the focus of the overhaul is to update the way data is presented and what is shown when. With the use of Material Design, a few of the prominent changes are:

  • The new dashboard view called “Overview” screen that is seen at the ad levels, campaign, and ad group wherein graphical snapshot of performance are presented.
  • The secondary navigations like Locations, Sitelinks, and Devices are repositioned making them easier to find and click.
  • The tertiary navigation options of “Keywords,” “Negative Keywords” and “Search Terms” are placed at the top of the display.

Feng added that the introduction of the redesign is only a first phase of the process. Its other facets, along with additional features, will be presented to advertisers for analysis and feedback in the coming 12 to 18 months. He concluded that the redesign is planned to fully roll out to all users by the end of 2017.