Google Introduced a More Developed Analytics 360 Suite!
Described as “an enterprise-class solution for a multi-screen world,” Google’s all-new Analytics 360 Suite has been revamped as a more efficient integrated and data marketing analytics product which has been particularly designed for the rising demands of enterprise-class marketers.
Meant to help marketers to effectively observe and determine customer behavior, the Analytics 360 suite has been packed with more modern and easy-to-use measurement tools which were highly improved to support them in obtaining opportunities to better reach customers and be able to deliver the right message at the right time.
Understanding the marketers’ need for more refined marketing analytics tools, Google’s engineers aimed in simplifying its marketing analytics platform and built an infrastructure that can capably handle billions search queries in a daily basis. Unlike in previous years wherein the analytics tools only provide limited results, the Analytics 360 Suite’s innovative system allows marketers to gather helpful and more informative data in order to market their business in the most proficient way possible.
The Google Analytics 360 Suite is equipped as a complete measurement platform that entails both cross-product data integrations and services giving utmost convenience to all of its users. Built with six products, four of which are new, the Analytics 360 Suite enables all users to share insights and information within their organization successfully.
Google Audience Center 360
Audience Center 360 is a powerful data management platform (DMP) that allows marketers to better comprehend the various behaviors of customers and easily find them across numerous channels, devices, and campaigns. This platform also proposes native integration with Google and DoubleClick, and it’s open to other third-party data providers.
Google Data Studio 360
Data Studio 360 serves as a new data analysis and visualization product that incorporates data across all suite products and other data sources and transforms them into interactive reports and dashboards. The sharing and collaboration is designed in real-time through Google Docs technology.
Google Tag Manager 360
Tag Manager 360 encourages marketers to make decisions with confidence. Living up to its reputation as an industry-leading tag management product, it offers a more simplified means to bring together site and APIs to proliferate data accurateness and streamline workflows.
Google Analytics 360, (formerly known as GA Premium)
Analytics 360 serves as the measurement centerpiece by analyzing customer data from all touch-points and integrating with ad products to drive marketing effectiveness.
Google Attribution 360, (formerly known as Adometry)
Attribution 360 has been rebuilt to help advertisers value marketing investments and allocate budgets assertively. Through the tool, marketers can easily evaluate performance across all channels, devices, and systems to be able to figure the most operative marketing mix applicable for their business.
Disclosure: Product descriptions were sourced from http://analytics.blogspot.dk/2016/03/introducing-google-analytics-360-suite.html
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